Extensive experience
in the industry

Who We Are

OTL Technologies specialise in the design and manufacture of licensed audio accessories and consumer electronics.

We hold licenses for iconic brands such as Hello Kitty, Peppa Pig, Mr. Men and SpongeBob Squarepants and we deliver inspired ranges of product across various sectors and market places. We also supply some of the largest high street retailers with both our current ranges and made to order products to keep in step with ever changing trends.

Our London-based team is led by Chris Malone, Sales Director, who has over 25 years of industry experience. We also have an office in Shenzhen, China, which controls production and oversees quality. We work with the world’s leading testing organisations to ensure that our products conform to EU safety regulations and import legislation.

creative and inspired solutions
for all of our products

Packaging Solutions

Given the importance of eye-catching packaging in the retail environment we have gone to great lengths to design and produce creative and inspired solutions for all of our products. We truly stand out from our competitors.

• Our packaging is specially commissioned by an award-winning designer in this field and is exclusive to our product.

• Experience enables us to design and provide retailers with the best packaging solution. Our products are visual, touchable yet secure in their packaging.

• Free-standing display units and counter top displays may be supplied at an additional cost (conditions apply).

Brand Spotlight: 
Hello Kitty

ABOUT THE BRAND

Hello Kitty is a truly globally recognised brand and character. Originally aimed at a preadolescent female market, Hello Kitty now transcends many product categories, price points and demographics. Hello Kitty has also collaborated with some of the worlds biggest brands including: Airbus, MasterCard, Stussy, Asics and Stratocaster. There have been respective Hello Kitty inspired music, television and video series.

Hello Kitty also has a strong celebrity following and sells in excess of $1billion worth of products outside of Japan.

Distribution: UK and Ireland

DID YOU KNOW?

• No.1 Girls brand globally

• 50 million products sold in 2012

• RSV: UK £274m; Global £7bn

• Represents 11% year-on-year growth

• Presence in all UK major retailers at all levels of retail

• All year brand (SS 40% | AW60%)

• 80 licensing partners

• Award-winning licensing programme

• Amongst the top 5 licensed brands in the world

• Hello Kitty is 40 this year!

• Her full name is Kitty White and she lives in London with her family

• She is as tall as five apples and as wide as three!

Brand Spotlight: 
Peppa Pig

ABOUT THE BRAND

Peppa Pig is a children’s television programme which began in 2004 and the show revolves around Peppa, a female pig, and her family and friends. Each of her friends is a different species of mammal; characters include rabbits, elephants, ponies, sheep, cats and dogs. The characters wear clothes, live in houses, and drive cars, and carry out every day activities but still display some characteristics of the animals on which they are based.

Peppa Pig remained the number one pre-school property in the UK in terms of television viewing figures and retail sales of toys, and continued its global dominance as the show became number one on pre-school charts in Australia, Spain and Italy.

Distribution: UK and Ireland

DID YOU KNOW?

• The brand (now in it's 12th year!) generates £246m at retail per year in the UK

• No. 1 rated show on Channel 5

• 11 million Peppa Pig toys have been sold in the UK making it the No. 1 pre-school toy property

• 2015 Best pre-school property for the 6th year at the licensing awards

• 3 x BAFTA award winner and 3 x nominee for 2013

• 10% growth 2014 vs. 2013

• The series is screened in 180 territories and has been translated into 40 languages

• 90 licensees on board in the UK and growing

• Over 300 licenses/manufacturers of Peppa Pig products globally

• Sales: over 1.5m apps; 6m books, 8m DVDs to-date; 90,000 magazines sold every week in the UK

• Social Media: Banners and features on www.peppapig.com 250K visitors per month; Facebook 2.7M fans; Twitter (29.7K followers)

• Hachette’s Part 1 of the Make & Bake with Peppa Pig magazine sold 430,000 copies, meaning 1 in 5 children aged 3-5 in the UK have tried to make Peppa’s butterfly cupcakes

 

Brand Spotlight:
SpongeBob
SquarePants

ABOUT THE BRAND

SpongeBob SquarePants is an Emmy-award winning animated TV series, created by animator Stephen Hillenburg.

The series’ popularity has prompted the release of a media franchise, contributing to its position as Nickelodeon’s highest rated show, the most distributed property of MTV Networks, and among Nicktoons’ most watched shows.

SpongeBob is an icon for this generation. Consistently a Top 10 show in key markets, he is adored by boys, girls, tweens & adults and continues to turn store isles yellow with product offerings - & a touch of happiness – for everyone!

Distribution: UK and Ireland

DID YOU KNOW?

• Over $13 bn to date at retail (worldwide)

• The SpongeBob Movie: Sponge Out of Water grossed $300m

• Reached over 132m views across 13 countries

• 132m social media followers

• App rankings: Top 10 iPhone in 17 countries & Top 10 iPad in 75 countries

• Top Social TV Series of 2012 (US)

• Most watched series in the UK for 14 consecutive years

• No. 1 show on Nick Cartoons and Nick Apps

• CP target audience: kids, tweens, adults

• SpongeBob is embraced by all consumers of all ages from all around the world

• The world’s favourite optimist – over 90% of fans surveyed around the world said SpongeBob makes them HAPPY!

Brand Spotlight:
Mr. Men

About The Brand

The small, white square format of Mr. Men and Little Miss storybooks were an instant success, selling more than one million copies in the first three years alone. From the books, the Mr. Men were later immortalised by the BBC in the 1970’s in a TV series with legendary British actor Arthur Lowe as narrator. Since the 1980’s, the books, TV series and a wealth of other products have become available all over the world. Today you can find the Mr. Men or Little Misses as clothing, DVDs, sweets, toys, toiletries, medical care, bags, novelty gifts, stationery, homeware, digital apps and more.

Distribution: UK and Ireland

Did You Know?

• 200 million lifetime book sales

• Over 11 million annual book sales

• With over 86 characters, a Mr Men book is now sold every 2.5 seconds worldwide

• 17 languages worldwide

• One of the Top 5 publishing brands in the UK

• 20% growth forecast year-on-year

• Over 270k Facebook fans, 15k Twitter followers and over 6k Instgram followers

• Apps: 2014 will see new interactive stories & enhanced ebooks via ISO & Andriod

• 60 licensees across all major categories of which 60% are brand new to MMLM

• Created in 1971 Mr Men celebrated their 40th anniversary in 2011

• A brand for all levels of retail. MMLM are so versatile, they appeal to everyone

• It really is the world’s most original, biggest, brightest, funniest self-expression brand

Brand Spotlight:
Sonic Boom

ABOUT THE BRAND

The new CGI TV series raced to screens in the UK this summer on the classic family channel Boomerang, proving to be a children’s favourite. The show premiered exclusively in the UK on Boomerang on Monday 1st June at 4pm and is a ratings hit, with the show currently #1 for boys and girls 4 to 9 years. Sonic Boom™ is Sonic’s first ever CG-animated TV series! The show is action packed featuring robot battles, teamwork, friendship and comedy, as Sonic and friends try to save the world at the speed of sound! The animation premiered exclusively on Cartoon Network™ in North America and Gulli and Canal J in France in 2014/2015 season. The show is set to continue its roll out across EMEA throughout 2015 into 2016.

The new TOMY range including figurines, plush and action figures is now available in The Entertainer and Amazon Online. Toys R Us and Argos online will be taking the range to launch Autumn/Winter 2015 with many other retailers picking up the range from SS16. SEGA have also collaborated with The Entertainer with a bespoke landing page featuring digital game and activity sheets for fans to engage with the brand as well as a showcase of the TOMY range. SEGA are now looking to roll out similar initiatives with other major toy retailers across Europe.

DID YOU KNOW?

• Sonic Boom™ #1 on the classic family channel Boomerang

• Sonic Dash Celebrates 100 Million Downloads

Brand Spotlight:
DC Comics

ABOUT THE BRAND

DC Comics is the largest and most diverse English language publisher of comic books in the world. Founded in 1934 as National Allied Publications, the company that would one day become DC Comics virtually created the comic book, publishing the first comic of all original material. In the spring of 1938, the first super hero story appeared in ACTION COMICS #1, introducing SUPERMAN. Other soon-to-be icons would follow, including BATMAN, WONDER WOMAN, GREEN LANTERN, THE FLASH and many others. Today, DC Comics publishes more than 80 titles a month and close to 1000 issues a year.

Distribution: UK and Ireland

Brand Spotlight:
Jack & Cable

ABOUT THE BRAND

LIFESTYLE ELECTRONICS - Designed & Created in London, Great Britain

Jack & Cable headphones offer great sound quality at an affordable price. Available in 4 colours with a tactile rubberised finish. Packaged in a brushed metal Jack & Cable tin and embedded in a foam insert. The in-ear earphones are optimised for portable audio. Packaged in a signature Jack & Cable compact box and includes extra silicone ear bud sizes.

Brand Spotlight:
Adventure Time

ABOUT THE BRAND

Adventure Time is an American animated television series created by Pendleton Ward for Cartoon Network. The series follows the adventures of a boy named Finn and his best friend and adoptive brother Jake - a dog with the magical power to change shape and size at will. Finn and Jake live in the post-apocalyptic Land of Ooo. Throughout the show, they interact with the other main characters Princess Bubblegum, The Ice King, and Marceline the Vampire Queen. The series is based on a short produced for Nicktoons and Frederator Studios' animation incubator series Random! Cartoons. After the short became a viral hit on the Internet, Cartoon Network commissioned a full-length series that previewed on March 11, 2010, and officially premiered on April 5, 2010.

DID YOU KNOW?

• 51 M viewers in EMEA 

• NO 1 turner kids franchise by sales value 

• 10.2 m streams 

• Highest ever quarterly  REACH across EMEA to 14.8 m kids

Brand Spotlight:
Pokemon

ABOUT THE BRAND

Coming soon from Pokemon:

Pokémon Go - Travel between the real world and the virtual world of Pokémon with Pokémon GO for iPhone and Android devices! Pokémon GO’s gameplay experience goes beyond what appears on screen, as players explore their neighborhoods, communities, and the world they live in to discover Pokémon alongside friends and other players. 22.5 Million views on YouTube announcement.

50th SuperBowl - Pokémon ‘Train On’: Pokémon’s ‘Train On’ advert during the Super Bowl was the second highest viewed advert with over 24.5 Million Views on YouTube.

Pokémon Sun and Pokémon Moon (New Generation Video Game) - Pokémon Sun and Pokémon Moon are coming out for systems in the Nintendo 3DS family in late 2016, with a new world, new Pokémon, and new adventures to discover!

Pokémon Red, Pokémon Yellow and Pokémon Blue - Celebrate 20 years of Pokémon with a return to where it all started in Pokémon Red, Pokémon Blue, and Pokémon Yellow: Special Pikachu Edition, rereleased for systems in the Nintendo 3DS family! These games launch 20 years to the day since the
original Pokémon Red and Pokémon Green games launched for the Game Boy on February 27, 1996, in Japan.

Pokkén Tournament - Pokkén Tournament has been announced for the Wii U! Starting on March 28, 2016 you can bring home the fun of the exciting Pokémon arcade fighting game.

Pokémon Pop Up Store - To be confirmed to launch in Q3’ 2016 in Central London with Pokémon official apparel and accessories.

Pokémon Photobooth App - Launches on 25th February 2016 with a variety of captions in the style of classic Pokémon games. Take pictures and then personalise.

DID YOU KNOW?

• Second Biggest Video Game franchise in the world.

• Biggest Selling Video Game in 2014, above Halo and Grand Theft Auto.

• Biggest Video Game on the Nintendo 3DS ever (Pokémon X and Y).